Hello,

I'm

Edwin
Baladi.

Product & UX Designer
Artist
Entrepreneur

Product and user experience designer with 9+ years of experience in New York, Dubai, and Beirut.
I combine my empathy for people, love for technology, and eye for design to create intuitive
interactive experiences. I also enjoy drawing, painting, and playing percussions.

Portfolio

UX and Product Design
Other design work
 
 

Experience

2017 - Present

WMG + JPM Chase - New York

Lead Product & UX Design Consultant

Warner Music Group (July - Present): Lead UX for a new artist-to-market platform poised to reshape the emerging musician space.  Lead UX for a new internal revenue reporting tool designed to help streamline their internal financial eco-system.

 

JPM Chase (7 mo.): Lead UX for a corporate credit card management responsive web application for small & medium businesses. Took the project from its infancy all the way to a tested prototype

2014 - 2017

Lifion by ADP - New York

Principal Product & UX Designer
Pivotal role in designing the VDL, modular components, patterns, and navigational
paradigms utilized by multi- disciplinary teams in designing their respective applications.

Also worked on the application side for
 On-boarding, Org management, Client lifecycle, and Authorizations.

2011 - 2014

FreshGrad - New York

Director of Product, UX & UI Design, Co-Founder

Designed and cultivated the product and brand, which included multiple fresh graduate B2C and employer B2B HR talent web responsive tools and platforms. Responsible for: Market research, User tests, User journeys, Wireframes, Prototypes, and Designs while working within a cross-functional agile team.

2011

Ogilvy & Mather - Dubai

Graphic Designer

Worked mostly in Visual, Advertising, Branding, and Web Design with new, and existing regional and international accounts: Coca Cola, Volkswagen, Barclays, Fanta, Sprite, President Cheese, Bridel, Lactalis, Commercial Bank of Qatar, Olive Garden, Cappy (Minute Maid), Merge104.8, and more.

2010

McCann Ericsson - Riyadh

Jr Art Director & Graphic Design Intern

Worked under the leadership of award winning Creative Director Ahmad Beck on accounts such as Kudu, Go Telecom, and Pit Stop.

2006 - 2010

Radford University - Virginia

Bachelor of Fine Arts

Completed by Bachelor of Fine Arts with
a concentration in Graphic Design.
Senior Juried Show 3.75/4.0

2009

Leo Burnett - Beirut

Graphic Design Intern

Worked on the following accounts: Johnny Walker, Alfa, Taanayel, and Ksara for which I won an ADDY award for package design in Virginia.

 
Get in touch!

Whatever's on your mind, I'd love to hear it! Send me a message on here, by email, phone, social media,  pigeon courier, or in a bottle.

edbaladi@gmail.com

+1 (646) 515-7158

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© 2018 Edwin Baladi.