Challenge: Alfa is a leading mobile operator in Lebanon. Create concepts of Sim card designs for Alfa that the young demographic can relate to.

Solution: Make the experience of popping the SIM chip from the card it is attached to part of the design.

Concept 1

Concept 1 - Open the window of communication.

Concept 2

Concept 2 - Complete the Tic-Tac-Toe.

Concept 3

Concept 3 - Pop the balloon.